Tina Essmaker is a New York City-based coach, speaker, and writer who helps others live into their possibility.

As a coach for the creative community, she partners with clients to reach beyond inspiration and take action. Her practice addresses themes that we wrestle with as creators: self-doubt, imposter syndrome, burnout, vulnerability, transitions, and the search for fulfillment in our professional and personal lives.

Prior to launching her coaching practice in 2017, Tina cofounded The Great Discontent, a publication of in-depth interviews with artists, makers, and risk-takers. As Editor in Chief of the magazine from August 2011 to December 2017, she spoke with more than 250 notable subjects for the web, print, and audio, including Cheryl Strayed, Debbie Millman, Reggie Watts, Tavi Gevinson, Leon Bridges, and Krista Tippett.

Tina’s coaching practice is enriched by the insights she gleaned from intimate conversations with hundreds of creatives via The Great Discontent as well as her formal training as a coach through Coach U and her roots as a social worker. She holds a Bachelor of Social Work from Wayne State University in Detroit and spent a decade working with runaway and homeless youth in her home state of Michigan.

In 2017, Tina was recognized as one of the 100 most influential people in Brooklyn culture by Brooklyn Magazine. She also served as Chair of the 2017 AIGA Design Conference, helping to curate an unforgettable lineup of mainstage speakers and gave this talk to remind us of our humanity and the importance of vulnerability and empathy in our work.

In 2018, Tina was included in Graphic Design USA’s People to Watch and spoke on the main stage at HOW Design Live about her mission to abandon the hustle and embrace the great contentment.

Work with Tina.


Photo by Julia Hembree